Jay-Z is pumping up a fitness brand with a load of cash.
The mogul’s Marcy Ventures — which he co-founded with Roc Nation’s Jay Brown and Larry Marcus — is investing in low impact, LA-based fitness company LIT Method, we’re told
The brand, founded by Justin and Taylor Norris, is also getting an investment from former Met Adrian Gonzalez.
The classes feature a custom rowing machine that can be used for cardio and strength training.
Marcy Ventures was created in 2019 and has invested in companies like Rihanna’s Savage X Fenty and Pela, which makes “100 percent compostable phone cases.” Jay-Z himself has made some savvy choices, investing in Uber and creating his own cognac brand, D’Ussé.
Earlier this year the hip-hop star sold half of his high-end Champagne brand, Armand de Brignac, to Moët Hennessy, the wine and spirits division of French luxury giant LVMH.
According to Forbes, Jay-Z, 51, is worth $1.4 billion.
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