J. Cole Told Dr. Dre To Sign Kendrick Lamar

Anyone familiar with media personality Nardwuar knows he’s skilled at digging up unearthed bits of information on his subjects. During a recent interview with J.Cole Nardwuar caught the Dreamville Records boss off guard with a question he clearly wasn’t expecting. the colorful golf hat-wearing host asked if Cole was responsible for putting Kendrick Lamar on Dr Dre radar. Cole was noticeably shocked and sat there in silence for several seconds. Who told you that?” he finally replied, puzzled. “Who gave you that piece of information? The answer is, yes. I did. I’m not gonna say I was the first to tell him I was like, ‘Yo, you gotta sign this kid from Compton, Kendrick. wound up signing with Aftermath Entertainment in 2013 and is now one of Hip Hop’s most coveted MCs. Multiple Grammy Awards, a Pulitzer Prize and countless accolades later, fans are anxiously awaiting a follow-up to 2017’s DAMN. While J.Cole was confident Dr. Dre made the “right decision,” he did admit he would’ve liked to sign Kendrick Lamar to Dreamville Records. The problem was the label wasn’t the tight ship it is today, and K. Dot was already on the radar of someone on Dr. Dre’s team. “I don’t know what I would’ve signed him to, you know what I mean?” he explained. “We didn’t have our business intact, but that’s how much I rocked with him at that time. I met him and instantly, I was highly impressed. That would’ve been the first artist in my mind [to sign], but come to find out, he had bigger shit going on.

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