When an artist gains across-the-board success, naysayers are quick to write him off as a "one-hit wonder." Such was the case with Soulja Boy, whose 2007 multi-cultural hit phenomenon Crank That, from his debut Souljaboytellem.com, literally spawned a mini industry of remixes, imitators and admirers.
With fans at his side, and the continued support of his label Collipark Music/Interscope, Soulja Boy hunkered down in his recording studio. The result was iSouljaBoyTellem, the 2008 follow-up that with time has proven its depth, producing two of 2009's hottest singles.
Soulja Boy proved his credibility on his smash single Kiss Me Thru The Phone (featuring Sammie). The Collipark/Interscope star has turned the temperature up way past nova as Kiss Me Thru The Phone topped the Billboard's Rhythmic Top 40 Radio chart this week and is the # 1 ringtone download sales (1,000,000+) for an incredible eight weeks in a row on Billboard's Hot Ringmaster's chart. The song remained steady at #4 on the Mainstream R&B/Hip-Hop chart and jumped to # 12 at Top 40, helped by a 1300-spin increase from the previous week, and is now at 107 million audience mark.
"My fans let me know, enough with that dancing songs for now," states Soulja Boy. "Now it's time to do great music like Kiss Me Through The Phone. It's a real record, no gimmick. It's a catchy record ,'cause that's what my fans want."
Soulja Boy will appear on BET's Spring Bling, taping this weekend, and plans to announce a number of big radio and tour appearances on both the East and West Coasts through July.