IF U AINT UP ON TWITTER U BETTER GET UP ON IT!

Headlines alternately shout how Twitter is a Google Killer, and how it is a narcissistic flood of updates about what people you don't care about had for lunch. How can something that looks like noise from the outside be so compelling from the inside?

Laura Fitton - @pistachio - will explain how microsharing on Twitter and similar services can make the web feel warm and human, can give you real-time information on what customers think of you and why she hasn't bought anything over $50 without asking Twitter first.

With concrete examples, she'll show how Twitter has enabled large companies to gain sales and reduce support costs, how the famous have used it to cut out media misrepresentation, and how the Twitter platform has enabled a new class of web developers to take off fast.