HOW THE F**K IS THE OLSEN TWINS $39,000 BACKPACKS FLYING OFF THE SHELVES?

What recession? A $39,000 backpack designed by the Olsen twins' designer brand The Row is selling out.

Former child actress turned high-end fashion designer Ashley Olsen told Women's Wear Daily that The Row was scrambling to keep up with demand for the luxury car-priced accessory.

"It was the first thing that sold off the shelf," she said.

Barneys New York began carrying the crocodile-skin bags in July, in an effort to compete with other ludicrously-priced handbags.

Now, it seems the gamble has paid off.

Amanda Brooks, the fashion director for Barneys New York, told Fashionista this summer that the line of super-pricy bags was a surefire attempt appeal to a younger crowd.

"Obviously we don't carry Hermes bags in the store so we were trying to find something that appeals to that customer who is willing to spend a lot of money on a bag that's going to last a long time and has a classic design," she said.

Brooks also touted another benefit to the bag.

"You also might be the only one who has it," she said.

Not if the bag keeps flying off the shelves, you won't.





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