Hennessy And The NBA Announce Multiyear Extension Partnership

Hennessy and the NBA have announced a multiyear extension of their global marketing partnership. This collaboration covers the NBA, WNBA, NBA G League, USA Basketball, and the Basketball Africa League. Hennessy and the NBA will continue to engage fans through immersive experiences, expanding their presence at NBA events. To celebrate, Hennessy has introduced limited-edition Hennessy x NBA bottles in VS, VSOP, and XO cognacs, featuring a basketball-inspired design. Our collaboration with Hennessy has brought NBA fans around the world closer to the game of basketball through immersive, one-of-a-kind global experiences,” said Kerry Tatlock, NBA Executive Vice President, Global Marketing Partnerships and Media. “We look forward to continued celebrations with our Official Spirit as we bring unforgettable moments to our fans worldwide.

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