GET A ECKO TATTOO & A 20% DISCOUNT FOR LIFE!

How far would you go to get a discount on trendy clothing?

Ecko Unlimited, makers of a lifestyle brand that includes denim, accessories, apparel, sunglasses, sneakers and more is offering a 20% discount for life to anyone willing to get a tattoo of the label's rhino or shears logo.

On the brand's website, it suggests printing a copy of one of the logos and bringing it to "your favorite tattoo shop."

Creative license is allowed – such as wacky backgrounds and kooky colors – but the logo must be intact to be able to receive the lifetime discount.

The "Branded for Life" campaign seems a lot more painful and expensive than a coupon, and for a mere 20% off the brand's mid-price merchandise, one has to wonder if it's really worth it.

For example, a Mark Ecko Classic Lines polo shirt retails for $19.50. Flash your tattoo, and that brings your total to $15.60. Plus tax, of course. A shopper may get more bang for his buck on a higher-ticket item, such as the Mark Ecko M1 watch, which retrails for $225. With the inked discount, you save $45.

Then again, a good-sized tattoo from a reputable parlor can start at $75. So you've already got a ways to go before you make back what you've put into the deal.

Especially since you can sign up for email updates which allow Ecko fans to receive 15% off merchandise – without being labeled a permanent fashion victim.


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