EWWW! MADONNA OPENS A GYM WITH HER FACE PLASTERED ALL OVER IT! GOOD THING IT'S HER OLD FACE CAUSE SHE HASN'T BEEN LOOKING SO HOT LATELY!

The Material Girl may now be known as the Fitness Girl.
One month after announcing she would launch an international chain of gyms called Hard Candy Fitness, Madonna officially opened the first outpost in Mexico City on Monday.

The pop icon walked a red carpet and participated in a ribbon cutting ceremony, even doing the honors herself with a hefty pair of red scissors.

Madonna, 52, has long been envied for her fit body but sometimes maligned for her fiercely toned biceps, which have alternately looked healthy and sickly.

Hard Candy, which is also the name of the music legend's 11th studio album, is a combination of the phrases "hard body" and "eye candy," Madonna explained in a Q & A, according to the Associated Press.

"It's a sexy name that gives you the opportunity to have fun and to build strength as far as the imagination will allow," she said.

Though Hard Candy will eventually have more than 10 locations worldwide, Madonna explained in a statement that Mexico City was chosen to be the first site "as a place to fine-tune our brand and then expand it to other countries and, in the long term, develop a global brand that includes the United States."

According to the AP, the gym's 30,000 square feet are heavily influenced by the singer's tastes and likeness with a mural of Madonna portraits being the first thing customers see upon entering the facility.

Chris Dedicik, the general director of New Evolution Ventures, a partner in the gym, said Madonna "chose the graphics, colors, the machines" and also "weighed in on the choreography of all the classes and given them a twist to make them more dynamic, more special and to better reflect her style."

In fact, after the formal opening, Madonna herself taught a dance class for a reported "20 hand-picked members."

"If any of you have seen my shows, you know that I don't skimp on them and the same is true for the gym," the singer said. "We spend what it takes to make a globally first-class gym."