Eminem Sues Ford Dealership For Using 'Lose Yourself' Song In F-150 Ad

Eight Mile Style, which controls part of Em's music catalog, fired off the lawsuit Monday against LaFontaine Ford St. Clair which owns multiple car dealerships over an online ad it started running last fall to promote a limited edition Detroit Lions Ford F-150 pickup truck. The ad is not only scored with "Lose Yourself," but it also features a caption that reads, "You only get one shot to own a Special Edition Detroit Lions F-150. In the suit, filed in federal court, Eight Mile Style says the Oscar-winning hit is extremely valuable, which they know because it was previously licensed to Chrysler for a 2011 Super Bowl ad. Eight Mile say legal usage of the song generated millions in sales for Chrysler so, they're certainly not giving the Ford dealer a free ride. They're asking a judge to award monetary damages, and want the dealership to pull the ad immediately or risk losing itself in court. Eminem is not the plaintiff in the lawsuit. Eight Mile Style controls his early catalog, and therefore, filed the suit.