Eminem and IDK Team Up For J Dilla-Produced New Track "Welcome," Drop 'No Plan B' Mini-Documentary

Eminem welcomes you to a party where “everybody dies at the end” on IDK’s new track “Welcome,” featuring a beat by the late J Dilla. The song arrives with a Vuhlandes-directed video, seen above, and finds Em taking the reins on the hook. Further marking what IDK calls a “full circle” moment is the release of a new mini-documentary, fittingly titled No Plan B. In it, the E.T.D.S. artist is seen paying a visit to Melodies & Memories, an independent record store in Em’s home state of Michigan. Famous past visitors of the shop include Dilla, Questlove, From there, IDK takes fans inside Effigy Studios, where he and Em chop it up about their respective artistic paths. “This was supposed to happen. … My first rap I ever memorized was your shit,” IDK says in the five-minute doc, seen above. “To to be here right now? I remember being locked up like, ‘I’mma try to make a mixtape when I get out.’ I got into this shit. I stopped going to school. I would just not go to my classes. I would be in the fucking cafeteria looking stupid, bro. I had my headphones on. … Anyone that was laughing at me, I knew that, at a certain point, it would make sense.” Em concurs, connecting it to his own dedication to artistry at any cost. It’s almost like when the world fucking starts beating you down, you wanna, like, prove ‘em wrong and shit. Like, ‘I’mma show you. Keep laughing, keep laughing. But I’mma show you.’” Ultimately, Em delivers some remarks that give the doc its title, noting that truly investing in yourself as an artist simply leaves no space for considering the possibility of a different life. “If you want it, and you want it bad enough, you can’t have a plan B because you ain’t got time for a plan B,” he says. “All your time is going into this.

SOURCE