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Eva Hoeke, the editor-in-chief of Jackie magazine, has left her employer of eight years after her public apology for the slip was met with even more criticism — particularly from Rihanna herself.

The article, which Hoeke oversaw, referred to the “We Found Love” singer as the “ultimate n—bitch” and critiqued her style, from her “ghetto a—” to her “porn heels.” The editing mistakes extended beyond the use of a racial slur: It incorrectly stated that the sexy songstress is Jamaican, when she is actually from Barbados.

Hoeke posted a letter to readers on the magazine’s Facebook page, apologizing for the slur and saying there was no “racist motive” behind the choice of words.

“While the author meant no harm — the title of the article was intended as a joke — it was a bad joke, to say the least. And that slipped through my, the editor-in-chief's, fingers. Stupid, painful and sucks for all concerned,” she wrote. “I hope that you all believe there was absolutely no racist motive behind the choice of words. It was naive to think that this was an acceptable form of slang.”

After learning of the racial slur, Rihanna took to Twitter Monday night to slam Hoeke and the magazine.

“I hope u can read English, because your magazine is a poor representation of the evolution of human rights!" the singer, 23, wrote to the editor. “I find you disrespectful, and rather desperate!! You ran out of legit, civilized information to print!

“There are 1000's of Dutch girls who would love to be recognized for their contributions to your country, you could have given them an article. Instead, u paid to print one degrading an entire race!”

Hoeke’s apology was met with even more anger from readers, particularly over her reasoning that the slur was intended to be a “joke.” Hoeke was then “taunted and threatened in various ways” through social media, the magazine claimed.

Following the events, Hoeke consulted with publisher Yves Gijrath of GMG, and the two came to the conclusion that it would be in the magazine’s best interest if she left her post as editor-in-chief immediately.

“I realize that my first reaction through Twitter, in which I indicated that it was a joke, has been an incomplete description of what me, and also the author of the article, meant,” Hoeke explained. “The term ‘n—bitch’ came from America, and we solely used it to describe a style of dress. Because of the enormous pressure through social media, I was tempted to promise amendment regarding the language in future issues of Jackie. Apart from that I also offered a rectification. I have now come to the conclusion that rectification is not the right solution.

“I should have counted to 10 before taking unsubtle stands through social-media channels. Through this, my credibility has been hurt and that neither fits the role of an editor-in-chief nor Jackie magazine,” she added.

Following the incident, Jackie magazine said it planned to invite Rihanna to share her feelings on the controversial article in its next issue.

Hoeke said she was unaware the word was so loaded because “you hear it all the time on radio and TV.” It was used in an article on how to dress your daughter like a pop star.

By Wednesday, the Facebook apology had attracted hundreds of comments, many condemning Hoeke but some saying the reaction was overblown.


Get a clue b!tch! Saying the N-word when your white is like saying Fagget when your straight! Pretty soon their both gonna be illegal!

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