Drake Partners With Snapchat For Augmented Reality Filter

Drake's joining forces with Snapchat to bring one of the social media platform's most popular filters with him on tour Drake's recently started using a new camera feature on crowd shots at his "It Was All a Blur" Tour an augmented reality filter powered by Snapchat technology. AR lens makes it look like people are crying even when they aren't. Drake is using the filter when he performs his hit, "Laugh Now Cry Later," with the stage screens showing the crying lens on audience members. Champagne Papi debuted the Snapchat tech during his July 17 show in Brooklyn, and we're told he will be using it at each concert for the remainder of his tour. 

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