Dame Dash's Life Rights Have Been Auctioned Off For $550,000

On Wednesday (Oct. 21), the trustee in charge of the Roc-a-fella co-founder’s Dame Dash bankruptcy served notice to the Florida court overseeing the process that the auction, which took place on October 1, was complete. Everlasting Films, LLC — the same company that made a $37,000 “stalking horse” bid at the beginning of the process — was the winner, paying $550,000 for exclusive, worldwide rights to Dame’s life story, as well as “100 hours of video content, photographs, and memorabilia.” On top of that, they’ll get the rights to “an unreleased, in-development documentary/film project.” If Everlasting Films doesn’t close the deal within the required period, a man named Doug Peters, who made his own half-million dollar bid, will get the rights. The life rights process began back in August, when the trustee, Traci K. Stevenson, filed court documents seeking to auction off the rights, with the money set to go to Dash’s creditors. Stevenson said that Dash had not listed his life rights among his assets when he filed for bankruptcy in 2025, despite their “evident value in light of the Debtor's public profile and his historical association with Roc-A-Fella Records and [Jay-Z]. “[T]he monetization of an individual's name, image, and likeness has become a well-established and actively regulated commercial market,” Stevenson wrote at the time. “That market confirms that rights of this character a person's name, image, likeness, persona, and life narrative  are recognized as commercially valuable, transferable property, further supporting the Trustee's business judgment that the Property is a marketable Estate asset appropriate for sale.” The plan was approved in a court hearing the following month. Dash filed for bankruptcy back in September, 2025, claiming $25 million in debts and only $4,350 of personal assets.

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