Cardi B Speaks On Kulture Starring In Video For Her Grow-Good Beauty Company

Cardi B says her oldest child, Kulture, will one day be leading her Grow-Good Beauty company. In a recently released video promoting the brand eight-year-old Kulture is seen pulling ingredients from a fridge due to her knowing “exactly what’s needed for healthy hair,” as the Grammy winner herself explained when posting the clip to X Predictably, someone on the same platform was quick to turn this into a moment of questioning Cardi’s rationale, prompting her to halt such talk with admirable brevity. “This is not a beauty ad,” Cardi said in response to a remark arguing that she was engaging in “average celeb parent behavior” by featuring her daughter in the video. “This is a company that one day she’ll own.”

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