Cardi B Helped Raise Playboy’s Revenue

Cardi B joined forces with Playboy Magazine in 2021 and their partnership has proved to be fruitful. Earlier this month, Playboy’s parent company, PLBY Group, announced the Bronx superstar is responsible for helping the iconic magazine’s revenue skyrocket. Playboy’s year-over-year revenue has grown 63 percent and is now $69.4 million. The PLBY Group’s direct-to-consumer revenue also increased at 125 percent year-over-year to $49.6 million. Our strong first quarter with 63% year-over-year growth, robust demand for our iconic brand and consumer products, and continued progress on our digital roadmap for Centerfold, are coming together into one cohesive Playboy ecosystem creating a flywheel driving long-term growth,” Ben Kohn, PLBY Group’s CEO, said in the press release. “With Playboy’s massive global reach and Centerfold as a valuable engine for organic customer acquisition, we believe we can drive significant growth across PLBY Group’s product offerings. Cardi B was announced as Playboy’s first-ever Creative Director in Residence in December 2021

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