BTS Teams With OREO For A Hotteok, Brown-Sugar Pancake Flavor

America’s favorite cookie meets Korea as Oreo and BTS collaborate for a limited-edition flavor inspired by the group’s home country. In BTS’ first-ever global snack partnership, set to hit more than 80 markets worldwide, members RM, Jin, Suga, J-Hope, Jimin, V and Jung Kook designed the “OREO & BTS Cookies” to feature a hotteok-inspired, brown-sugar pancake flavor. For the first time in Oreo history, the cookies will feature purple wafers to honor BTS’ signature color with 13 different embossment designs. According to a press release, BTS designed each of the unique cookie embossments in honor of their upcoming 13th anniversary this June. “In Korea, there’s a national snack called hotteok,” Jin explained in a series of members’ quotes provided by Oreo. “We wanted to share with everyone the kinds of dessert flavors Koreans enjoy.” J-hope added that the cookie genuinely delivers the classic street food known throughout Korea: “It really has that flavor, so it’s fascinating. The exterior of the cookie is equally considered. The purple wafers will specifically honor the bond with fans, known as ARMY, with 13 unique embossments designed by BTS including individual member names, a BTS light stick, and three cookies that together form a hidden message fans can only decode by collecting the full set. (Spoiler alert: You can see the full set of designs in images shared by Oreo below.) Jimin specifically commented on the look of the new collab, saying, “Of course the taste matters, but it’s also really pretty. They made it really well.” “For OREO to be the first snacking brand we’ve collaborated with globally is a huge honor,” BTS said in a press release statement. "We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world. We’re just so proud to add our own chapter to OREO’s amazing story.”

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