BEYONCE MIXES GRUNGE & GLAM FOR THE NEW DEREON ADS!

Beyoncé is no stranger to setting trends, but the superstar's new ad campaign should cement her status as a style icon with serious range.
The sexy singer has been a fashion inspiration for fans since her days in Destiny's Child, but a striking set of photographs taken for her fashion lines' latest collections shows the songstress is a stunner whether she's on the back of a motorcycle or channeling old Hollywood glamour.

In the photographs taken for high-end line House of Deréon, Beyoncé channels her inner biker chick, sporting heavy black eye-liner, tattoos, and tough-yet-chic rocker boots.

The other shots, which showcase the Deréon collection, feature the singer glammed up in a 1960's hairdo and long gown, meant to evoke screen sirens Marlene Dietrich and Lena Horne.

"I truly believe this is some of our most memorable work to date, and I am so excited for the public to see and react to them," Beyoncé's mom Tina says of the ad campaign.

Shot by celebrity photographer Tony Duran, the glamorous photographs will appear in magazines this fall.