Beyoncé Deems Blue Ivy A 'Cultural Icon' In Trademark Battle

Beyoncé refuses to back down from trademarking her eldest daughter’s name, Blue Ivy Carter.

In new court documents obtained by The Blast, Bey, 38, is fighting back against wedding planner Wendy Morales, who believes the superstar shouldn’t be allowed to trademark “Blue Ivy” because it is also the name of her event planning business.

“[Morales’ claim] that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety,” Beyoncé responded via court docs.

She also emphasized that she is looking to trademark “Blue Ivy Carter,” not “Blue Ivy,” adding, “the presence of the word ‘CARTER’ ties the commercial impression of BGK’s Mark to the celebrity Blue Ivy Carter rather than Opposer’s regional event planning business.”

The Emmy-nominee went on to call her 7-year-old daughter a “cultural icon” while taking a few shots at Morales’ company, calling it a “small business, with just three regional offices and a handful of employees.” She also mentioned its “weak online presence and poorly subscribed social media accounts.”

Beyoncé and Jay-Z first applied for the trademark in 2012 and were denied shortly after.

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