Beyoncé And Adidas Part Ways After Ivy Park Clothing Line Drop In Sales

Beyoncé and Adidas the two powerhouses have mutually agreed to part ways. Beyoncé's custom clothing line Ivy Park fell WAY below its 2022 sales projections of $250 mil only bringing in roughly $40 mil to close out the year. Those numbers were also considerably lower than 2021's tally of $93 million Before cutting ties, 2023's projections were shifted from $335 mill to $65 mill. Beyoncé's contract is finished at the end of the year but is still on track to earn her $20 mil annual salary What's interesting about the split is Beyoncé is set to embark on her Renaissance World Tour ... which could've brought in huge merch sales for Ivy Park.

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