Balenciaga Suing Marketing Agency For $25M Over Controversial Photo Shoot

Balenciaga it's suing a marketing agency for $25 million so says a source close to that agency. Sources connected to the controversial photo shoot the agency, North Six, has worked with Balenciaga in the past, but wielded no creative power on this particular photoshoot. Instead, we're told its employees only dealt with logistics like crew, equipment and locations. More specifically, we're told the company had absolutely nothing to do with the set design for the shoot which featured young models posing in a cluttered office with a desk that appeared to have legal docs regarding a Supreme Court case dealing with child pornography. North Six staffers weren't present at the time of final staging, but we're told the agency did hire a 3rd party set designer, Nicholas Des Jardins. He's also listed as a defendant in the lawsuit, but it's unclear if Balenciaga is directly blaming him for placing the child porn document on the desk. We're told many believe there's no way a brand as big as Balenciaga wouldn't have seen the photos before approving the campaign. SOURCE