Adidas Trying To Sell Half a Billion Dollars Worth Of Yeezys

Adidas cutting ties with Kanye West has turned out to be a major gamble, because it has over half a billion dollars worth of the guy's shoes to sell, without his name anymore. Adidas was planning to move forward with selling unbranded Yeezys post-split, insiders at the sneaker company claim Adidas is sitting on a huge mountain of Yeezys. the inventory the company has amounts to about $530 million and Adidas is apparently eager to sell them to avoid taking an even bigger hit than what it's publicly disclosed thus far which was already looking quite grim for end-of-year numbers. On top of the staggering amount of shoes it has to move which Adidas is reportedly scrambling to figure out how to do it the FT story goes into some detail about how deeply tied it was to Yeezys and to what extent Adidas was hinging its success on it.

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