Adidas CEO Bjørn Gulden in an interview stated he doesn’t believe Kanye West is a bad person and then as creative people he did some statements which wasn’t that good,” Gulden said. “And that caused Adi to break the contract and withdraw the product. Very unfortunate because I don’t think he meant what he said and I don’t think he’s a bad person it just came across that way. “That meant we lost that business. One of the most successful collabs in history very said. But again, when you work with third parties that can happen. It’s part of the game.”Adidas reports a revenue of $437 million in the first release of leftover Yeezy sneakers from their nixed deal with Ye, formerly known as Kanye West. The first run of shoes hit online in June, selling out. The second run began to sell on Wednesday. The sale of the sneakers was the efforts to empty their inventory responsibly. After the first launch, CEO Bjørn Gulden said, “We will continue to carefully sell off more of the existing Yeezy inventory,
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