Bronny James is following in his father's footsteps signing a NIL deal with Beats by Dre  Bronny, 18, is making history with the deal becoming the first high school athlete ever to be signed by the c…

Bronny James is following in his father's footsteps signing a NIL deal with Beats by Dre  Bronny, 18, is making history with the deal becoming the first high school athlete ever to be signed by the company Beats by Dre even dropped a commercial featuring the newest member of its family showing 37-year-old James listening to classical music and going one-on-one with Bronny on the court. LBJ and Bronny exchange buckets back and forth including a series of dunks and jump shots, all while donning Beats by Dre headphones during the game. The Chosen One vs. The Chosen Son," Beats by Dre fittingly wrote as a caption for the commercial. At the end of the video, "The Legacy Continues" appears on the screen.

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