Rihanna’s much-anticipated Fenty Skin launched Friday morning with three multitasking skincare products, which are now available to purchase online. “I wanted it to feel approachable, easy, and take the pressure off choosing a routine, so I created one for everyone,” the pop star-turned-beauty mogul said in a press release.
In addition to being clean, vegan, gender-neutral and encased in earth-conscious packaging, her trio of so-called Fenty Skin Start’rs are formulated with moisturizing hyaluronic acid, vitamin C-rich Barbados cherry and anti-aging niacinamide, among other standout ingredients.
“I’ve lived and traveled all over the world and I wanted to make sure that Fenty Skin represented the best-of-the-best when it came to our ingredients,” Rihanna said. “I wanted safe, clean, effective formulas that celebrated and respected what our planet has to offer.”
First up? Total Cleans’r Remove-It-All Cleanser ($25), a face wash and makeup remover that promises to remove dirt and grime without stripping your skin. “Washing your face is the most important step for good skin,” Rihanna explained in the release.
“Especially when you’re wearing makeup, breaking a sweat in the club, exercising — whatever your thing is. I wanted to create a really deep cleanser that wouldn’t dry out your skin so you can use it every day and night.”
Next, there’s Fat Water Pore-Refining Toner Serum ($28), a hybrid toner-serum the bad gal swears she’s “obsessed” with. “It makes pores and dark spots less visible, brightens, smooths, fights shine — all without stripping skin. It’s everything for everyone,” she said.
The last step is Fenty Skin’s Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen ($35), which promises to hydrate your complexion while protecting it from the sun. “I wanted to create a moisturizer with SPF that was totally invisible — that means no chalky residue and no flashback,” Rihanna said.
Plus, its shade-inclusive. “We created this pink hue that works on all skin tones, allowing it to blend in effortlessly and leave a healthy glow on skin,” the star added.
All three products are available now for purchase at FentySkin.com; shoppers can also pick up the full trio for $75 (an $88 value).