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Just in time for the Halloween turn up P. Diddy and the good people at CIROC Ultra Premium Vodka have announced that record producer, Snapchat guru, and Hip Hop mogul DJ Khaled will be the face of their newest flavor, CIROC Mango. This announcement comes as a part of the long running “Let’s Get It” campaign. Since its origination, the “Let’s Get It’ Campaign has been designed to empower the next generation of creators and cultural factors to pursue their passions and stay true on the pathway to more success.

As a part f the campaign, CIROC and DJ Khaled have also the second installment of the “Let’s Get It” short film titled “Khaled’s Odyssey”. It examines DJ Khaled’s turbulent 25 year journey of blood, sweat, and tears to reach his spot among the legends. Directed by Emmy Award winner Zach Heinzerling, the video premiered on People.com and will run as a commercial for the new flavored vodka on various major networks.

In honor of the partnership, mixologists and DJ Khaled have worked together to create a few signature cocktails to make it easier for the public to responsibly enjoy his new drink.

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