IN THE STREETS & ON THE WEB

The New Face Of Beats By Dr. Dre

Hollywood actress/singer Priyanka Chopra — who filmed a commercial earlier this month for Beats by Dr. Dre featuring her song “I Can’t Make You Love Me” — will be the face of the entire brand going forward, filming more commercials and print ads since Apple acquired Beats for $3 billion.

The spots will include ads for the brand’s famous, colorful headphones, we’re told.

The decision for Chopra to represent the brand comes down directly from music honcho Jimmy Iovine, who founded Beats Electronics with Dr. Dre and now will serve in a senior position at Apple under the deal. “Priyanka’s their lucky charm,” a source tells Confidenti@l, adding that Apple bigwigs hope to add some “pizzazz” to the sleek brand.

Iovine discovered Chopra in India, we’re told, and signed her to Interscope Records on the spot. He serves as chairman of Universal Music Group’s Interscope Geffen A&M division. Chopra has been in ads for Guess, Pepsi and the NFL.

Nobody knows her!