Rihanna’s Makeup Line Generating More Buzz Than Kylie Jenner’s

Rihanna is taking on Kylie Jenner in the beauty aisle — and she’s beating her when it comes to buzz.

More makeup-obsessed teens are talking about Rihanna’s 4-month-old Fenty Beauty line on social media than about Kylie Cosmetics — despite the fact that Kylie’s brand launched more than two years ago.

That’s according to a study released Wednesday by Fizziology. The research firm notes the cosmetic conversation can quickly turn vicious, with Fenty users accusing the Kylie line of snubbing women of color.

“Just admit it, #FentyBeauty with all its diversity has got you shook, with your ‘one black shade fits all’ model,” one Fenty fan tweeted at a Kylie aficionado in September, according to TeenVogue.

The racial flap has come to the fore as Fenty Beauty launched with 40 different shades of foundation, among other products meant for women of all skin tones.

“Fenty had four times the amount of buzz of Kylie Cosmetics, and 57 percent of the conversation around Kylie Cosmetics was negative,” Jen Handley, co-creator and co-president of Fizziology, told The Post. “It appears that Fenty damaged the Kylie Cosmetics brand.”

That’s despite the fact that Kylie cosmetics reportedly generated an eye-popping $420 million in sales within its first 18 months, according to a WWD report in August.

“Rihanna/Fenty did a brilliant job” of offering products aimed at women of color “and also embracing that from a marketing standpoint,” said Jonathan Feeney, household and personal care analyst for Consumer Edge Research.

LVMH Moët Hennessy Louis Vuitton has a licensing deal with Rihanna to produce the Fenty line, which likely fueled LVMH’s 17 percent cosmetics growth in the third quarter, according to Feeney.

When all they do is copy ........

SOURCE