Ray J is taking the business world by storm with his multi-million dollar electric transportation brand. The singer and reality star closed a $31 million deal to launch Raycon, according to a Thursday, Nov. 9 press release.
“The world is moving towards renewable green energy, and electric transportation is a big part of that,” Ray J said in a statement. “With the Raycon movement, we are going to make sure we are one of the first ones there.”
Established in partnership with Cowboy Wholesale, a New York-based leading consumer electronics distributor, Ray J will take a full-time position with Raycon overseeing marketing and global branding strategy.