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RALPH LAUREN CATCHES FLACK FOR A MODEL BEING PHOTOSHOPPED TO LOOK TOO THIN! BOINGBOING.COM SAY'S "DUDE HER HEAD'S BIGGER THAN HER PELVIS"!

Apparently you can be too thin - if you're in a Ralph Lauren ad. A touched-up image for Ralph Lauren Blue Label touched off a war of words between the elite fashion label and popular Web site BoingBoing.net.
It all started when BoingBoing claimed to have found an advertisement featuring veteran Ralph Lauren model Filippa Hamilton-Palmstierna looking so skinny, her head is wider than her hips, reports The Huffington Post.

“Dude, her head’s bigger than her pelvis,” wrote a BoingBoing blogger, mocking what appears to be an overzealous use of Photoshop to slim down Hamilton-Palmstierna's already toned figure.

Lauren’s company responded to the post by accusing BoingBoing of copyright infringement for reprinting the ad.

The Web site's editors claim they’re protected by the “fair use” provision, which allows reproductions “for purposes such as criticism, comment, news reporting.”

But both sides' arguments were undermined by the question of whether the ad was legit to begin with.

BoingBoing took it off a blog called Photoshop Disasters, which chronicles "truly awful" examples of commercial photo retouching, according to the site. But since Photoshop Disasters acquires their images through readers who send them in anonymously, it's hard to know if the ad in question was actually created by Ralph Lauren's team.

The editors at Photoshop Disasters told the Web site StyleList that their anonymous source said he or she photographed the ad at a "trendy" mall in Tokyo, and that the editors believe it's legit.

And it appears they were correct. On Thursday, Polo Ralph Lauren released the following statement about the retouched ad, as reported on Extra:

"For over 42 years we have built a brand based on quality and integrity. After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman's body.

"We have addressed the problem and going forward will take every precaution to ensure that the caliber of our artwork represents our brand appropriately."

Looks like the bloggers win this one - and errant Photoshoppers, you've been warned.

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