She's definitely not your mother's Barbie.
A collector's model of the world's most popular doll has her walking on the wild side with pink hair, a punk outfit and - gasp! - more tattoos than Lady Gaga.
And some parents are simply appalled.
"I'd kill my daughter if she came home with a tattoo," said Tom Gurry, 43, of Rego Park, Queens, who has an 11-year-old.
"Barbie's supposed to be a role model for young girls, right? I don't want my daughter looking up to someone like that."
Mattel didn't directly address the criticism but noted that the $50 doll - which is already sold out - was aimed at grownups.
It's being hawked online in the toy giant's Barbie Collector section and in select retail outlets - not kids stores.
The edgy look was conceived of by tokidoki, a Japanese-inspired brand. Elaborate tattoos cover the collarbone and snake down the arm.
"Barbie has been dressed by more than 70 fashion designers over the years," Mattel said in a statement. "Many of Barbie's most pop-culture couture outfits have been designed for the adult doll collector."
And Barbie has sported ink in the past. A 1999 edition and a 2009 model - both for kids - included stick-on tattoos and spawned some outrage.
The difference with this doll is the tats are expansive and permanent. That didn't sit well with Vivian Rauda, 51, of the upper East Side.
"I don't think that's an appropriate toy for a young girl," she said. "You don't want your kids to think tattoos are a good idea at such a young age because they last a lifetime."
Tiffany Newkirk, 51, said her 17-year-old daughter has been pestering her for permission to get tattooed.
"I think every kid wants a tattoo at some point in their life, so it's probably best not to reaffirm that message," she said.
Jill Yates didn't get her colorful back up over it.
"What's the big deal?" the 23-year-old DUMBO resident said. "I have tattoos."