Kim Kardashian is dying.
At least in cyberspace, she is.
On Wednesday, World AIDS Day, the reality star will have a "digital death" as part of a new campaign called Digital Life Sacrifice by Keep A Child Alive.
The foundation, co-founded by Alicia Keys, has recruited celebs like Kardasian, sister Khloe, Ryan Seacrest, Justin Timberlake and Lady Gaga to sign off social networking sites Twitter and Facebook until $1 million is raised.
To promote the campaign, Kardashian and other celebs have shot provocative ads, posing in coffins, and filmed "last tweet and testament" videos.
Kardasian's ad features the brunette beauty lying in a coffin in a pink, sequined dress with her eyes closed.
The caption reads, "Kim sacrificed her digital life to give real life to millions of others affected by HIV/AIDS in Africa and India. That means no more Facebook or Twitter until we buy her life back. Visit BuyLife.org or text 'KIM' to '90999' to buy her life now."
According to Leigh Blake, the president and co-founder of the organization, the campaign poses the question, "Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we're all from?"
Added Keys, "This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention."
"It's so important to shock you to the point of waking up. It's not that people don't care or it's not that people don't want to do something," she explained, "it's that they never thought of it quite like that."